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Future-proof financial services through customer loyalty

Customer loyalty has never been so important:

Today, more than ever, financial service providers face the challenge of acquiring customers and, above all, retaining them permanently. Savings pressures, online banking and direct banks are causing more and more branch closures. This makes it all the more important to rely on confidence building, credibility and sustainability in order to strengthen customer loyalty and attract potential new customers. However, keeping an eye on all customers and meeting their needs quickly becomes difficult.

Customer loyalty has never been easier – individual software for growing challenges

With the modular system for individual business applications, you can manage your customer data optimally tailored to your needs.

Always keep an eye on all data

Contact management provides you with an overview of all relevant customer and financial data. Since your business app application only relies on a standard browser to operate, you can access all relevant data from anywhere at any time. Your customers can therefore always rely on you and you offer professional advice tailored to your customer at all times.

Manage operations clearly

You simply manage all correspondences, contracts as well as additional files and images clearly assigned to your customer. The search, filter inge or grouping function also makes it easy to quickly find the data you need.

Save time in the right place

By automating routine tasks and saving work through numerous interfaces to your e-mail program or Microsoft Office, you get more time for courteous customer support. The individual compilation of menu and overview pages saves many clicks and long searches. Your customer will thank you if you invest more energy in their care.

Customer retention through data analysis

Analyze your data and gain insights from illustrative reports to provide your customer with exactly what they need. This makes it even easier to convince your customers and give them exactly the confidence that a good business relationship is.

Your way to more trust of your customers

The advantages at a glance

  • Overview of all customer-relevant data and processes
  • Access anytime, anywhere
  • Act quickly thanks to search, filter and grouping function
  • More time for the customer through automation and interfaces
  • Only see what you need through individual menus and overviews
  • Insights gain through illustrative reports

Digital machine management made to measure

Tailor-made software for digital machine management allows customers and manufacturers to benefit:

Many machine manufacturers or manufacturing companies with large machinery companies are struggling with their management. Digital machine management is often about service optimization and customer satisfaction and maintenance, because the expectation of fast and competent service is high, especially in the B2B sector. On the other hand, it is a question of the clear, internal organisation of documents, maintenance and, if necessary, repairs.

For small companies, an Excel list may still be sufficient for this, but from a certain number of machines the effort becomes enormous and the clarity is lost. Digital machine management often provides a remedy for this. But what exactly can be improved by this?

Examples of applications for digital machine management in industry:

As a manufacturing company, for example, you manage your machines easily and clearly. In addition to contact details from manufacturers, dealers or service points, you can include all information about individual machines, such as machine master data, purchase data, warranties, repairs or maintenance appointments, as well as upload additional files or images.

Machine and plant manufacturers do not only use digital machine management to maintain machine data. It’s much more about collecting customer service data and retrieving it quickly, reviewing repairs and spare parts requirements, or selecting the right service personnel for the machine. Calculations and quotations about investments or machines are also created. In addition, all related documents can be stored transparently in one central location and for all parties involved.


A suitable software can help in many places:

  • Filter functions help with information searches, such as “Which machines need to be serviced next?” or when contacting customer groups that are owned by a particular machine for which there are new offers or information
  • Process automation saves resources and optimizes service. The easy retrieval of information and the quick response to service requests ensures professionalism and competence towards the customer
  • The digital management of production machines facilitates the overview of maintenance, the maintenance of previous repairs and consequently also the cost calculation and investment planning

From service request to satisfied customer:

1. Service request from the customer Machine XY is not working properly.
2. Finding the right staff In the application, the personnel is filtered according to the competence for machine XY, availability and travel route. The appropriate employee is selected and sent to the customer.
3. Service employee is on site at the customer’s premises The problem is detected. The necessary repair steps and spare parts requirements are passed on by the service employee.
4. Calculation and quotation creation The data specified by the service representative is evaluated and calculated. The quote is created and sent by e-mail to the customer.
5. Invoice and Documentation After successful repair, the invoice is created and sent to the customer. Finally, the service usage is documented in the customer’s history.

What features do you need in your application? Find out what business app offers for you and discover the individual software development for your business.

Agile working for more success

How low-code platforms promote agile work:

What is agile working?

The concept of agile working is a response to the ever-increasing complexity of entrepreneurial processes and the speed of change in fields such as development or marketing. Agile teams are designed to increase efficiency and innovation through greater adaptability.

This is based on a manifesto (agilemanifesto.org) written in 2001 by a group of experts in the field of software development. It sets out guiding principles and principles that are used by an agile team. In the meantime, the concept is also being applied in many other industries.

Guiding principles

The four guiding principles:
  • Individuals and interactions more than processes and tools
  • Functioning software more than comprehensive documentation
  • Cooperation with the customer more than contract negotiation
  • Responding to change more than following a plan

“That is, although we think the values on the right are important, we rate the values on the left side higher.” (Source: www.agilemanifesto.org)

In the application for companies outside of software development, the word “software” can be simply replaced by “service” or “product”. These guiding principles make it clear that the social dimension as well as the final result and adaptable work are put above technical aspects and documentation.

The principles of the Agile Manifesto describe important cornerstones of agile work. Particular emphasis is placed on close cooperation and direct communication as well as on the prerequisite for high motivation and self-organization of the employees. Management should be more supportive (servant leadership) and trust, rather than commanding and controlling from above. Instead of a five-year plan, visions are formulated that serve as hubs for any necessary rearrangements in planning. In addition, continuity is particularly important in many areas. The pace of work should be uniform – overtime is not foreseen – while changes and new insights are welcome and are continuously included in the development. This is also part of the continuous reflection that serves to continuously optimize the processes and organization in the team. This also includes questioning work steps, finding simple solutions as simple as possible and avoiding unnecessary tasks.

However, the principles are not to be understood as a formula for the perfect team. Each team is made up of different personalities and has to develop its own optimal working method through continuous learning and reflection. This phase of “finding yourself” is an important part of the way to a well-functioning agile team.

Agile methods

  • In addition to the principles, some well-known agile methods such as Scrum or Kanban have also developed. Scrum, for example, relies on short “development sprints” from days to weeks, maximum months. Then the achieved stand is presented to the customer or manager. Optimization suggestions or new insights are then absorbed directly and incorporated in the next sprint.
  • However, an agile approach is not yet achieved with a pure application of these methods. Rather, the internalization of the guiding principles and principles – the agile mindset – is important in order to implement agile work and thus be successful. Nevertheless, agile methods are often borrowed and in places successfully used in less agile teams.
  • However, agile work is not suitable for every team. It makes real sense, especially in the complex market environment, where adaptations to new contexts are part of daily business and long-term planning is hardly possible.
How can software support agile working?

The simple configuration of business applications with a low-code platform such as a business app has many advantages for agile teams:

  • Existing building blocks can be used to build applications quickly and in simple steps for the team
  • For special project-specific requirements, Business App also allows you to create your own elements
  • High data transparency enables agile work and self-organization in a team, so that the collective intelligence of the experts can be optimally utilized
  • Due to a high degree of automation possibilities in the applications and the easy integration of external software via interfaces,valuable time is saved, for example, during documentation activities
  • The data-based view of past and future project histories, on the other hand, is of great benefit for continuous learning and reflection.
  • Easy user management and operating system friendliness creates benefits especially in collaboration with supra-regional agile teams

Tailor-made personnel services

Finding the right personnel at the right time. Does the person meet the customer’s requirements? A lot of paperwork, huge amounts of files and many applications for different jobs from people all over Germany or even worldwide. Challenges for employees of companies offering personnel services.
A common problem in companies with personnel services: Create internal structures, keep the overview and ensure that the workflow is not endangered. With an infinite number of Excel lists in which the most varied information of all employees is stored, one does not necessarily make any progress. But there is another way. Whether setcards for models, hostesses, service staff or staff for customer service. Whether national or international customers. Tailor-made personnel services for trade fairs, conferences, congresses and events or model agency for TV, advertising or photo productions.

You place personnel worldwide and need a solution that supports you in a simple and uncomplicated way? Whatever you need, with Business App you can easily configure suitable applications for it. In addition to the usual address management, files can be uploaded here (photos, certificates, etc.) or information about size, clothing, second homes, language skills or special skills can be added.

In order to provide the customer with a clear summary of the applicants, a PDF can be generated directly from the application and a setcard is created that can be seen. This is not only quick and provides an overview, but also ensures a professional appearance towards the customer.


From the inquiry to the implementation – with tailor-made software:

  1. The customer makes an inquiry
He plans a big event, for which he needs 50 employees in the areas of catering, service and customer care in Berlin. His request is stored transparently in the application along with all other correspondence.
2. Search for the right personnel
In order to avoid costs for the customer, the database is filtered by place of residence: no further than 50 kilometres from Berlin. Due to the contact data stored in the database, it only takes a few minutes until the personnel from Berlin and the surrounding area are found.
3. Inquiries of available personnel
The job offer is sent to the available and suitable personnel by e-mail and they are informed about the period and the exact tasks. The customer’s briefing is also attached to the e-mail. This makes it easy to decide whether the job offer fits.
4. Passing on the setcards
After 50 employees have been found, the setcards are sent to the customer. They get an insight into appearance, size, language skills, abilities, etc. In this way, necessary steps can be taken in advance. For example, getting the right size of work clothes. This saves time and contributes to a smooth process.
5. Final discussion and filing of contracts
Each individual receives a contract that is valid for the period of the event. These are signed and stored in the application. Nothing gets lost and everything important remains in one central location.
Now there is nothing left to do, the event can begin.

Which application do you need? Find out which Business App solution suits you or create a completely individual solution for your business.

No code vs. low code platform

Today’s duel in the ring:

No code vs. low code platform!

After the low code platform has become more and more popular with companies and developers, a new word is now appearing in the scene. No code applications. What is behind this term? And is it different from the previous low-code models?

The boxring bell rings

In one corner: No Code and in the other corner: Low Code

After the first rounds there is no clear winner and the spectators do not get an overview of what the two opponents really are. For the time being, both have tactical features and seem to have the same goal.

Perhaps more can be learned by direct comparison:

Low Code
No Code
Main user group Developer and Power-User Standard users
Main goal Acceleration of development, savings of time & resources Simple operation, easy adaptation of certain structures
Code required As required No code required
Customisability Fully customizable Prefabricated templates can be easily adapted
Type of applications Individual and complex applications Simple applications


The exchange of blows is over – the referees agree and clarify:

Although no code and low code models are used in different ways in a company – the mission of both is the same: to improve the creation of business applications and provide the freedom to quickly implement individual requirements. Without long communication channels and know how transfer.

It’s not so much about including code in some places or not, but rather what kind of people use the platform to build or customize the applications.

This gives non-traditional developers the opportunity to make their own adjustments and to integrate themselves into the ranks of professional developers to a certain extent to the benefit of the entire company.

In summary, no one emerges from the ring as the clear winner – no-code applications are a further development based on the principle of low code platforms. Developers can build custom applications based on the low-code model that end users can use as a no code platform. They can then adapt certain functions and structures as required, without having to involve IT or development specialists.