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HR management – the key to success

What exactly is HR management?

Human resources management is the modern term for personnel management. Why everyone is now talking about HR management and not about personnel management can be explained by the terminology.

The use of the term resource underlines the importance of the employee for the company. The primary objective is, to provide the company with the human resources that are needed to cope with all its entrepreneurial tasks. In Planning the difficulty is, to take equal account of the balance of operational and employee interests. This already indicates that personnel management in every company is highly individual. Every company must find its way to successfully attract and develop employees.

Experiment failed – or not?

If you look at the history of personnel management, until 1930 human beings were primarily regarded as machines and a worker was led accordingly. Only the so-called lighting experiment drew attention to the fact, that the employee is a socially active being with his own interests. The main objective of the experiment was originally to find out, how the lighting of a room affects the working methods of the employees. By the way, an enormously important insight was gained. The working groups that were told, that they were part of an experiment, worked more intensively than those, who were not informed. Conclusion: Paying attention to the employee and making his importance for something clear, is the most important factor for increasing employee satisfaction and thus also productivity.

HR management – what is the problem?

The sentence “If Siemens knew what Siemens knows” reveals the difficulty of HR management. Every single employee brings knowledge and experience. It is the company’s most important resource. Promoting it and exploiting its potential should be at the top of the agenda. But the larger the company, the more difficult it becomes to deploy and support each individual optimally. Long communication channels and inadequate structures often prevent the ideal use of skills and abilities. Even with the support of certain software, limits often quickly become apparent. Especially in the area of HR management, every company works with highly individual processes and often does not have enough possibilities for adaptation with standard software.

What is the solution?

The success of your company depends on the skills of your employees. And what their goals are. For the digital future, they need completely new skills and abilities. Strategic personnel development and corresponding management methods are crucial to success. How do you make your goals the goals of your employees? And how do you continuously develop your employees?

Developing employees means supporting and challenging them. Qualified personnel development ensures the economic success of your company. With the Talent Manager you can optimally deploy your employees and promote their development. The perfect basis for modern human resource management.
The Talent Manager is the perfect application to solve the challenges of modern HR management. Simple and company-wide usable, it raises personnel development and management to a new level.

Reference Selling

Reference Selling: the best way to convince customers

Satisfied customers are the best advertisement and the best protection against competitors.
If your customers are satisfied, everyone should notice that. With good reference selling you can generate new prospects and convert leads into customers. On the other hand, it also helps with customer loyalty.

References are also exciting for our own employees. Nothing gives more motivation than a satisfied customer. But many companies find it difficult to create compelling reference stories. What is most important? This contribution reveals this.

Reference Selling significantly influences the purchase decision

Consumer evaluations of their experiences with products and service providers have a decisive impact on the purchasing and decision-making processes of other consumers. This development is confirmed by a GfK survey in 2017 conducted by Greven Medien : two thirds (66.4 %) of German citizens no longer make a purchase decision without first checking evaluations on the Internet. 31.9% of all respondents state that ratings in online portals influence their decision strongly or very strongly.

Reference Selling – a look behind the scenes

What is most interesting: what was the customer’s problem and how was it solved? How did the company proceed and what were the challenges? These “behind-the-scene” moments are very important for other customers to see if the company can deliver flexible solutions and has the expertise to match. If you can already demonstrate solutions for well-known customers, you automatically receive a leap of faith. Reference stories are an important sales argument, especially for the acquisition of new customers.

Reference Selling – how to get a great reference story

If you want to attract attention and stand out from the competition, you need reference marketing. However, many companies find it difficult to create references.
These are the typical success factors, so that in the end a good reference story is created:

    • Good cooperation from all involved
      An exciting reference story can only be written if all the exciting facts are gathered together.
    • Motivating the customer to a reference story
      Often the customer has his hands full and is not exactly waiting to get extra work. Good research in advance helps here.
    • Lively narrative style
      Nobody likes to read miserably long texts – more success is achieved with crisp short sentences and pictorial language that arouses emotions.
    • Appropriate image material
      Also here applies: emotional, exciting hangers obtain the best effect e.g. photos of the work employment or its result are more exciting than a picture of any company building. The presentation is most impressive with a video.

Reference selling – facts are not everything

With reference stories it is basically no different from painting. With the pencil one creates a foundation that has been achieved through cooperation with the customer. But it only becomes really interesting when colors are added and you start “coloring”. Attention, this is not meant to create untruths. It is not completely uninteresting how many employees the customer’s company has or how long the company has existed. But it is not the most important thing. More identification potential for other customers is provided, for example, by a concretely identifiable success that has resulted from the use of the new product. Scenic and detailed descriptions also arouse the interest of the reader. A look at the customer’s history is also often suitable to show the enormous development of the customer, in which the new solution has its share.

How can Reference Selling be implemented in everyday life?

Obtaining the right information and building a structured reference story is not so easy for many. Often the creation of a good story takes a relatively long time or is postponed because the daily business has priority.

Now there is a tool with which reference stories can be created easily, structured and with little effort.

The Reference Manager provides a template for the creation of reference stories and helps to break down and write down the customer project into its work steps, challenges and solutions. No information is forgotten. Images and videos can also be captured for reference.

Collaboration with colleagues and customers is simplified. All required information can be conveniently obtained electronically by colleagues, e.g. in sales or customer service, and entered directly by them. Communication with the customer in the form of conversations and emails is also easily and quickly documented for later traceability for reference purposes. This also includes approvals for the use of the reference by the customer, which are thus traceable at all times.

Of course, the Reference Manager also helps to keep the overview. The status shows which processing phase each reference story is in. Is the reference story available to the customer for approval or does a colleague still have to provide input? Everything can be traced very easily.

Create the basis for good reference selling now and create exciting references:

View the Reference Manger!

Low Code Platform – What is it and what do you need it for?

Definition of Low Code Plattform

A low code platform is a software development environment that uses graphical editors to build an application from building blocks using drag and drop. The difference to the typical methods of software development is that it manages without code. Using a low code platform can save time, resources, and the cost of creating applications. In addition, the quality of applications is also improved, since already tested components are used.
Low Code Plattform

The history of Low Code Plattform

The history of the low code platform began in 1989. Since this year the founders of the company GEDYS IntraWare questioned all existing methods for the development of individual software solutions. They developed alternatives that would save customers money in software development. This concept has been continuously developed over the years and matured into the low code platform.
The naming for the “low-code platform” first came in 2014 and was introduced by Forrester Research for this particular type of software development.

“Some companies are turning to new ‘low-code’ application platforms that accelerate the delivery of apps by dramatically reducing the amount of hand coding required.” (Forrester Research, June 2014)

Which aims has a Low Code Plattform?

Strengthen agility

As customer requirements change, and also the requirements of the market change quickly,
low code platforms have the advantage of providing a “shell” for applications.

Ensure fast learning

Learning a programming language takes months to years.
Opposite a low code platform you can build complete applications after a few days.

Allow comfortable working

What you see is what you get. Therefore, low code platforms provide the ability to instantly see how customizations affect the application.

Save resources and costs

With a low code platform, applications can be quickly adapted to the individual needs of customers. As a consequence, man-days in the development of new applications can be saved. Especialy costs of programming can be saved and the company has more budget for other things.

Ensure quality

The use of tested modules reduces the error rate. As a result, trust and thus user acceptance are increased.

Achieve fast ROI

In addition, applications based on low code platforms help deliver faster revenue through faster processes and optimization, and increase competitiveness.

What are the typical features of a low code platform?

Cloud or On Premise

Low code applications provide the flexibility to deploy applications in both the favored cloud and on their own servers.

Model-based development

Visual methods can be used to design data models, business logic, user interfaces, and more.


By using templates already created solutions can be reused and easily adapted.

Support for the entire product life cycle

A low code platform supports the entire product lifecycle from creation, deployment and maintenance to eventual resumption of projects.

Business App – an example of a low code platform

Business App is one of the most advanced and powerful low code platforms. It provides a set of tables, screens, views, navigation, permissions, and more with the designer by configuring the applications. The special feature of Business App: there are templates for different application scenarios. For example, a basic application for managing contacts, companies, objects, or documents, Project Reporter for project reporting, Reference Manager for creating reference stories, or Talent Manager for HR Development. These can be adapted to individual requirements simply, flexibly and without programming.

More information about the low code platform

Visit the webinar to get to know the Business App.

Project control – a tightrope act

Success through project control

“Then we just push on”. This is how the six-year shift in the opening date of Berlin Airport began. In the rarest cases, the project control of large projects is completed as it was initially planned. The fact that further ideas, requirements, challenges or interests develop in the course of project implementation is part of intensive project work. The art is not to lose sight of the feasibility.

Project control means planning, monitoring and controlling

The project control consists of three main steps. Planning, monitoring and controlling. But the first step already hides a dilemma. By definition, planning is the mental anticipation of future action. But how come that plans are not respected? How often has BER Airport CEO professor Engelbert Lütke Dalkdrup been asked this question? How can a construction project such as Willy-Brandt-Airport in Berlin be miscalculated by five billion euros and delayed by almost ten years? Planning is more than the definition in the textbooks. Planning is also justification for the costs, time and resources needed for a project. Planning thus becomes the basis of the external image vis-à-vis the stakeholders. No wonder, then, that the interests of the stakeholders are taken into account in the project management and the feasibility of the project is thereby neglected in some places. The effects are evident every day in failed construction projects, delayed opening dates or multiplication of the planned budget.

Project control as a management task

Target-oriented project management is essential for the success of a company. The competition is merciless. Delays or misplaced financing plans can mean the end for a company. This makes project management a management task and must be aligned with the company’s strategy. Companies need to be flexible in this ever-changing market. That is easier said than done. How do you manage it anyway?

Project control made easy

A valuable help is the appropriate software support. These are often missing especially in smaller projects. Frequently, however, common project management tools are too extensive and overwhelm the users. Not everyone who is responsible for a project has a project manager training, let alone the time to deal with escalating tools. With the Project Reporter from Business App, projects can be structured, monitored and controlled simply and clearly.

Manage projects successfully with the Project Reporter

The focus is on concentrating on the essentials and easy coordination with colleagues and supervisors. For each project, the topic, contents, problems, solution options and decisions can be recorded. In addition, tasks, conversations, notes, notifications and related documents can be created. Thus, the responsibility is clearly regulated and the work processes are clearly structured. The automatically generated protocol shows what was done last.

Here you can find more information about project control with the Project Reporter

Less software bugs. More relaxed business.

What effects software bugs can have and how you can handle it

Software bugs are just making life hard for developers: it all begins with the eternal search for the offender. If you didn’t write the code on your own, you have to fight through the jungle like Mowgli once did. Software bugs are often due to minimal misentrys, and that is what makes debugging so time-consuming.
After several peeves and a total damage, the bug is finally found and fixed.
What effects software bugs can have and how should they be avoided from the outset?
Softwarefehler minimieren

Small software bugs. Great impacts.

Some of the world’s famous disasters can be traced back to software bugs, as the following examples show:
A sign error had an acrobatic effect on the US computer-controlled fighter aircraft F-16. The software bug was noticeable during overflying the equator: the F-16 turned upside down for no apparent reason…

Or this one: A supposedly open air valve at the USS Yorktown paralyzed the entire ship in 1997. The attempt to fix the software bug caused the entire drive system to fail. After the one billion dollar expensive ship was towed, the error could be fixed in the port. These examples show very clearly how fatal software bugs can be.

Software buga in daily work – this could be expensive.

In everyday business they all annoy us in a variety of ways. Users become frustrated if software bugs make their work more hard instead of easier. In the last resort bugs can ensure that entire departments can‘t work for hours. Understandable, if soon no one has any more desire to use the appropriate applications. Aside from that, software bugs can be expensive for companies.

Avoid software bugs – the secret weapon.

You shouldn’t let that happen. The future secret weapon against software bugs is the following one: modular software. The new construction kit for business applications Business App offers the solution for the previous one or another sleepless night.
Applications can be configured simply by drag and drop from tested building blocks.
That means: there is no code needed to build these applications so that software bugs will no longer have a chance. And our precious time is saved in a variety of ways: when creating new applications (no logical problems, not testing the code) and using them in the enterprise (no annoying delays or failures). Sounds to good to be true? Have a look.
Goodbye software bugs.