+49 661 9642 - 0 info@business-app.com

Future-proof financial services through customer loyalty

Customer loyalty has never been so important:

Today, more than ever, financial service providers face the challenge of acquiring customers and, above all, retaining them permanently. Savings pressures, online banking and direct banks are causing more and more branch closures. This makes it all the more important to rely on confidence building, credibility and sustainability in order to strengthen customer loyalty and attract potential new customers. However, keeping an eye on all customers and meeting their needs quickly becomes difficult.

Customer loyalty has never been easier – individual software for growing challenges

With the modular system for individual business applications, you can manage your customer data optimally tailored to your needs.

Always keep an eye on all data

Contact management provides you with an overview of all relevant customer and financial data. Since your business app application only relies on a standard browser to operate, you can access all relevant data from anywhere at any time. Your customers can therefore always rely on you and you offer professional advice tailored to your customer at all times.

Manage operations clearly

You simply manage all correspondences, contracts as well as additional files and images clearly assigned to your customer. The search, filter inge or grouping function also makes it easy to quickly find the data you need.

Save time in the right place

By automating routine tasks and saving work through numerous interfaces to your e-mail program or Microsoft Office, you get more time for courteous customer support. The individual compilation of menu and overview pages saves many clicks and long searches. Your customer will thank you if you invest more energy in their care.

Customer retention through data analysis

Analyze your data and gain insights from illustrative reports to provide your customer with exactly what they need. This makes it even easier to convince your customers and give them exactly the confidence that a good business relationship is.

Your way to more trust of your customers

The advantages at a glance

  • Overview of all customer-relevant data and processes
  • Access anytime, anywhere
  • Act quickly thanks to search, filter and grouping function
  • More time for the customer through automation and interfaces
  • Only see what you need through individual menus and overviews
  • Insights gain through illustrative reports

Digital machine management made to measure

Tailor-made software for digital machine management allows customers and manufacturers to benefit:

Many machine manufacturers or manufacturing companies with large machinery companies are struggling with their management. Digital machine management is often about service optimization and customer satisfaction and maintenance, because the expectation of fast and competent service is high, especially in the B2B sector. On the other hand, it is a question of the clear, internal organisation of documents, maintenance and, if necessary, repairs.

For small companies, an Excel list may still be sufficient for this, but from a certain number of machines the effort becomes enormous and the clarity is lost. Digital machine management often provides a remedy for this. But what exactly can be improved by this?

Examples of applications for digital machine management in industry:

As a manufacturing company, for example, you manage your machines easily and clearly. In addition to contact details from manufacturers, dealers or service points, you can include all information about individual machines, such as machine master data, purchase data, warranties, repairs or maintenance appointments, as well as upload additional files or images.

Machine and plant manufacturers do not only use digital machine management to maintain machine data. It’s much more about collecting customer service data and retrieving it quickly, reviewing repairs and spare parts requirements, or selecting the right service personnel for the machine. Calculations and quotations about investments or machines are also created. In addition, all related documents can be stored transparently in one central location and for all parties involved.


A suitable software can help in many places:

  • Filter functions help with information searches, such as “Which machines need to be serviced next?” or when contacting customer groups that are owned by a particular machine for which there are new offers or information
  • Process automation saves resources and optimizes service. The easy retrieval of information and the quick response to service requests ensures professionalism and competence towards the customer
  • The digital management of production machines facilitates the overview of maintenance, the maintenance of previous repairs and consequently also the cost calculation and investment planning

From service request to satisfied customer:

1. Service request from the customer Machine XY is not working properly.
2. Finding the right staff In the application, the personnel is filtered according to the competence for machine XY, availability and travel route. The appropriate employee is selected and sent to the customer.
3. Service employee is on site at the customer’s premises The problem is detected. The necessary repair steps and spare parts requirements are passed on by the service employee.
4. Calculation and quotation creation The data specified by the service representative is evaluated and calculated. The quote is created and sent by e-mail to the customer.
5. Invoice and Documentation After successful repair, the invoice is created and sent to the customer. Finally, the service usage is documented in the customer’s history.

What features do you need in your application? Find out what business app offers for you and discover the individual software development for your business.

Low Code Platforms

Low Code Platforms – Building applications without programming skills?

Low Code Platforms – a trend concept that is currently engaged in the development scene.
Who does not know it – constantly changing requirements from the specialist areas?
These should be implemented as quickly as possible. The customer is impatient…

The effort for the implementation of required functions – including development, test, quality assurance and documentation – often takes many workdays.
With so-called low code platforms, there are now new tools available that should speed up the development and deliver fast solutions.

Low Code Plattformen

How does a Low Code Platforms Work?

A low code platform bundles the latest technologies for the automation of development, testing, versioning, build and deployment together in an easy to use platform to create business applications.
Applications are assembled in graphical editors, rather than from code (“low code”). This applies to masks, tables, relations as well as logics.
Example: You want to create a contact with the fields “Name”, “Phone” and “E-mail”. The mask can be easily created by drag & drop using these elements.
Linking data sets, e.g. a contact and a company also works by drag & drop

What differentiates Low Code platforms from integrated development environments?

An integrated development environment (IDE) unifies different tools and classes. A real low code platform, on the other hand, provides a set of templates with prefabricated solutions.
For example, you no longer have to build a contact from individual fields, because it exists as a ready-to-use basic data record.

With Low Code Platforms, will developers become obsolete?

Usually, no programming skills are required to implement new functions, because no code has to be written.
With a low code platform, development no longer starts in an empty editor, but with easy customizable templates.
Developers finally have the opportunity to focus on the logics, instead of having to write code for every detail.
They profit from more agility, flexibility, fast deployment and fast prototypes. This means a fast coordination with clients; to fit their requirements becomes so much easier. Changes are possible at any time, without writing any unnecessary code. Tested standardized elements also minimize the effort for testing and troubleshooting, to create a more user friendly and productive application.

Choosing a Low Code Platform – how to separate the wheat from the chaff?

Key questions in the selection of the right low code platform for your company are:

  • Is it possible to add custom code for high-level requirements?
    If this is not possible, important business cases cannot be created.
  • Is the code stored with an upgrade capability, or does it have to be reworked for each upgrade?
  • How is the application provided: is it possible to work online and offline?
  • Is architecture open? How easily can different data sources be connected via interfaces?
  • How intuitive are the interfaces and the provided learning tools (e.g. videos, manuals) to enable a short learning curve?
  • Which databases are supported? (even those already used in the business?)
  • Are the generated applications automatically implemented in a responsive layout so that they can be used on different devices?
  • How far does the platform cover scalability and multilingualism when the applications are to be used internationally?

Learn more about the Features of Low Code Platforms

Lack of software developers

Why software developers are so rare:

The entire software industry complains: “Software developers and programmers with sufficient know-how have become rare.” The shortage of developers seems to be growing, especially in Europe. With inquiries on Xing or LinkedIn, however, no senior software developer can be lured behind the oven these days, especially since many are not registered in these networks at all.
Lack of software developers - not with Business App
However, there are also repeated voices from the developer ranks that the salaries and perspectives offered are often unattractive and thus the will to bind themselves to a company is not very pronounced.

“Many companies have great problems finding IT specialists.”

As in every year, Bitkom determined the number of missing IT professionals last autumn. The result: 38,000 vacancies are currently vacant, 10,000 more than a year earlier.

Many are freelancers out of conviction

The increasing demand for IT experts is also having an impact on their earning potential. According to one study, the salaries of specialists and executives rose by 4.5 percent last year. With a gross annual salary of around 60,000 euros, IT employees are doing well in industry comparison. Even energy suppliers or in vehicle manufacturing, which are generally regarded as very well-paid industries, earn less.

But a comparatively good salary is not enough for many IT professionals. More and more of them are exchanging the security of the employee’s existence for the unboundness of a freelancer. There are up to 80,000 freelancers in Germany. Their numbers are increasing continuously, but not disproportionately compared to employed IT specialists. Most freelancers work freelance because they appreciate the freedoms they have as their own boss – but not because they have no choice.

Developers on average 44 years old

Nevertheless, many freelancers initially work in a permanent position and only become self-employed once they have gained sufficient professional experience and contacts in the industry. Software developers are particularly in demand. Their average age is astonishingly high: according to a Gulp evaluation, they are 44 years old and have 20 years of professional experience.

Developer shortage? No problem with Business App!

To create a business application with Business App, you don’t need a large team of software developers. Depending on your business application requirements, a configurator and an administrator are enough to create and maintain a workable application.
If you want your own design, it makes sense to consult your web designer or graphic designer, so that he can make adjustments with CSS and HTML, for example. A programmer is only necessary if the application is to be extended with program code due to special needs.

See for yourself >>

From 0 to app in 60 minutes

Create business applications in prime time:

This is not just a marketing slogan. We’ll show you how to create a business application from an empty database in just 60 minutes…

Almost as prototyping in dialogue, we develop an app from the idea. Without writing a line of code. Only with the Business App Designer and the tools it contains. And even if we as developers do not want and do not have to do without code, an application designer saves time for the essentials with finished modules, objects and functions – ideas and creativity. Don’t you think so? Let’s show!

More videos can be found here